Omicron Challenge in Paris: 77 brands waiting for Vuitton and Vtmnts
Omicron Challenge in Paris, as brands are waiting for Vuitton and Vtmnts. La Chambre Syndicale de la Moe Masculine published a calendar in the fashion week which is going to be held in Paris the capital of France from 18 to 23 Jan. this event will take place in the first week of January but the current situation and Omicron challenge in Paris puts the doubt. This event is categorized in a way that 77 brands are divided into 42 shows with 35 presentations in all.
There are rumors that flagship brand LVMH might represent the latest work of Virgil Abloh, who died on Nov 28th. Louis Vuitton will be going on stage on January 20, as other huge names will be present there as well including Dries Van Noten and Rick Owens.
All eyes will be on Guram Gvasalia on 21st January. He is a brother of Demna who is the CEO of Vetements, joined them from creative director to top position. In Paris, the creative-entrepreneur shows Vtmnts, the brand new project launched last summer with 100 looks focused on gender-neutral models that revolve around the iconic garments of the male wardrobe.
Among the eight new entries in the show calendar, in addition to Gvasalia, there are other interesting names, first of all, that of the British Bianca Saunders, 28, winner of the Andam 2021 prize and finalist of the LVMH Prize of the same year.
Also worth mentioning is Amiri, a Maison designed by Mike Amiri in which the Otb group has invested with a minority share, but also Kidsuper by the American designer Colm Dillane, Doublet by Japanese Masayuki Ino, rainwear Rains from Denmark by Daniel Brix Hesselager, Philip Lotko Wormslev and Kenneth Davids.
The group is completed by two rising French brands: EgonLab – designed by the creative duo Florentin Glémarec and Kévin Nompeix, who won the Pierre Bergé Prize at Andam – and Bluemarble, founded by designer Anthony Alvarez.
About ten new names to keep an eye on in the panel of presentations: from South Africa Lukhanyo Mdingi, from the USA Airei and Winnie, from Mexico Liberal Youth Ministry, from Taiwan Namesake, from Korea Solid Homme (which showed in Milan last season) and Songzio, from Singapore Youths in Balaclava and from France Passaro and Vuarnet. The latter, an established eyewear brand, will present clothing signed by Borami Viguier.
Notable absentees from the Parisian calendar are Thom Browne and JW Anderson, who will be showing in Milan, while Paco Rabanne and Alaïa will conclude the men’s show on the last day (January 23), who will present their women’s prêt-à-porter collections F / W 2022.